Votorantim Cimentos’ relationship program “Juntos Somos +” (Togheter we’re more) already has more than 500 awards redeemed with customers from Brazil’s south region, and more than 30 million distributed points. Launched in March this year, the program encourages the professional development of the VC clients, focusing on small and medium sized building materials stores.
"With actions involving the professional and social development of entrepreneurs, the program offers awards ranging from professional development courses, participation in social responsibility projects, machinery and products for the improvement of points of sale and improvement of the team," says Eduardo Bortoleto, responsible for the Sales Performance sector program and Customer Relations of Votorantim Cimentos.
In addition, since the release of "Juntos somos +", participants accompany their performance in the program’s website, where they know the awards and conduct the rescue. " The Juntos Somos + has a complete structure including a receptive and outbound call center, CRM system , mailers, SMS shipping , e- mail marketing and a new application for Android and iOS that enables a permanent and comprehensive relationship with the program of the public , " explains.
Despite being in the first year, the program already has 95% of registered customers across the country, many redeeming awards. "In South regional, the program has had a great performance, with rapid membership and customer interaction. We are on the right track by investing in the development of customers, "says Bortoleto.